
Jaguar South Africa and #GiveHerACrown are proud to reveal the 2023 Crown Collection, from the six exceptionally talented female artists participating in this year’s #GiveHerACrown campaign. Championing a diverse range of artistic disciplines, the artists have created a collection aimed to inspire and encourage women across the country to embrace their individuality and differences.
Officially launched in 2020, the #GiveHerACrown, empowered by Jaguar, exists to change the narrative for South African women by telling the stories of the survivors, the activists, the pioneers and the next generation. The campaign has also played an important role in uplifting female artists, by providing a platform to showcase their talent and share their stories to inspire other women.
The campaign for this year, saw each of the six artists create a piece aligned with the theme of “Celebrating the exquisite details of women”. The result is a collection of bespoke creations, labelled the Crown Collection. Characterised by impeccable design that conveys the creator’s intent to inspire and encourage women to embrace, not only their uniqueness and individuality, but their inner strength to rise up and overcome challenges.