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The top performing importers and importer employees of Jaguar sub-Sahara Africa were recognised at a glittering awards banquet in Sandton, Johannesburg in South Africa. Jaguar’s importer partners from its sub-Saharan markets were present at the prestigious Importer of the Year awards, which highlight the stellar efforts in the British brand’s retail network on the continent. The winners are those retailers that ranked the highest in a number of scoring categories for business performance, including vehicle sales volumes, sales of parts and accessories and maintaining Jaguar’s required customer service standards.

“We have superb relationships with our importers in sub-Sahara Africa. They are the ultimate ambassadors for the Jaguar brand, and their passion has helped their success,” said Richard Gouverneur, Managing Director of Jaguar Land Rover South Africa and sub-Sahara Africa. “We’re thrilled to reward the performance of these partners, who do an excellent job of representing these iconic British brands.” Winning the “Importer of the Year” award for Jaguar was RMA Motors Kenya, for the exceptional work it has done in growing the Jaguar brand through excellent sales and customer service. The awards also recognise individuals who excelled in challenging markets by building awareness of the brand, helping regain premium market share and demonstrating true entrepreneurial spirit. This year, the Jaguar Marketing Award went to Eliza Cooper, of Axess Mauritius.

“The Jaguar product portfolios is growing, with excellent new vehicles being introduced to the African market,” said Gouverneur. “Jaguar’s first SUV, the F‑PACE has been a success among critics and customers – recently winning the World Car of the Year award. And this year we will introduce more products that will delight customers all over the continent.”

List of 2017 Jaguar Importer of the Year Awards:

Jaguar Importer of the Year – RMA Motors Kenya Most Improved Importer of the Year – PAS Zimbabwe

Marketing Award – Eliza CooperAxess Mauritius

Excellence Learner of the Year – Mario Figueiredo, from União Comercial de Automóvies Angola

License to Accessorise – RMA Motors Kenya Customer First Award – Praveen Kumar Kasturi, Coscharis Motors Nigeria

Customer First Recognition Award – Prem Mackerdhooj, CMC Automobiles Tanzania

Customer Service Importer of the Year Award – Premier Auto Zimbabwe Jaguar

Sales Person of the Year – Armand Fleur D’Epine, Axess Mauritius

Jaguar Sales Achievement Award – Axess Mauritius