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Jaguar employees being awarded Retail of the Year 2017.


The individuals and businesses that have delivered world-class service to Jaguar customers, over the last year, were given true recognition for their efforts, across a number of categories. The grand prize – the Retailer of the Year award – recognises the combined overall performance across all departments at the winning retailer. In addition to recognising sales performance, scorecards also included factors that directly impact the customer experience – including process adherence, progress through training programmes, results of standards audits and feedback from customers.

“It’s a privilege to acknowledge the achievements of the dedicated people at our retailers. They are the ultimate Jaguar ambassadors,” said Richard Gouverneur, Managing Director of Jaguar Land Rover South Africa and sub-Sahara Africa. “Despite challenging market conditions these dealers have continually gone above and beyond to maintain outstanding customer satisfaction levels.”

Jaguar Stellenbosch was awarded the prestigious award of Jaguar Retailer of the Year having achieved the highest combined scores in all areas of evaluation. Jaguar Bryanston won the Top Sales award for their performances over the last 12 months.

Jaguar’s Customer First philosophy remains the brand’s core tenet, and Jaguar Ballito proved to be the retailer that best embraced this – earning it the Customer Service award, for maintaining excellent standards in service processes and technical performance.

This year a new Marketing Award was presented to the retailer who showed the highest year-on-year growth for showroom visitors and online interactions. Scoring was also based on conceptualisation of strategies, execution of successful sales campaigns and experiential sales drives involving the public. This year’s winner of the Marketing Award is Jaguar Polokwane.

“I think congratulations are well deserved all around. The staff in our retail business have managed the task of always putting customers first as well as growing their businesses with an expanding product line-up,” said Gouverneur. “The Jaguar F‑PACE continues to be a success among critics and customers. We’re not standing still, though. This year we will introduce the New Jaguar F‑TYPE with a 2.0-litre Ingenium petrol engine.

List of 2016 Jaguar Retailer Awards:

Jaguar Retailer of the Year – Jaguar Stellenbosch

Jaguar Sales Retailer of the Year – Jaguar Bryanston

Financial Services Retailer of the Year – Jaguar East Rand

Sales Excellence Award – Jaguar Stellenbosch

Customer Service Award – Jaguar Ballito Marketing Award – Jaguar Polokwane