JAGUAR USES DATA TO CREATE MUSIC
Jaguar teamed up with music superstar Dua Lipa for an ground-breaking collaboration that brings together pioneering technology, music, and automotive performance.
A Swedish team of creative technologists developed a bespoke system that allows for individual remixes of Dua Lipa’s hit song Want To based on data generated by a live test drive experience. The project has already hit a world-first milestone as the most remixed track in history. Alternatively you can also create your own remixes using a web app that is Spotify integrated.