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A Swedish team of creative technologists developed a bespoke system that allows for individual remixes of Dua Lipa’s hit song Want To based on data generated by a live test drive experience. The project has already hit a world-first milestone as the most remixed track in history. Alternatively you can also create your own remixes using a web app that is Spotify integrated.

Tor Castensson, Cofounder and Technical Director of Plan8, a Stockholm-based music technology agency, said of the project “Music is an excellent way to visualise data. The data is, of course, super complex. We had to come up with a framework or system (of) how to treat the converting-data-to-music part”.

What made it a technologically ground-breaking achievement was that despite the sheer volume and complexity of the data, the integrity of the original song was not only preserved, but also allowed fans to recognise their journey or Spotify listening behaviour in their unique track.

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Talking about the project, Dua Lipa said “I love to push boundaries with my music and my performances and this partnership is going to take things to an exciting new level. It’s a hi-tech project combining music and Jaguar technology, and I know my fans are going to love what we are creating together.”

Music fans, technology aficionados and Jaguar enthusiasts will also be able to interact with the remix platform using a web app to create their unique versions of the song. The project is a keystone in the series of Jaguar events across Europe, called The Pace Season One, which celebrate the brand’s popular SUV models, the E-PACE, F-PACE and I-PACE. Jaguar I-PACE is the world’s first all-electric performance SUV, with zero tailpipe emissions and acceleration from 0-100km/h in only 4.8 seconds.

To find out more about the technology behind this world-first collaboration, and to meet the team behind the project, watch the film:

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© JAGUAR LAND ROVER LIMITED 2019

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