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“Never rely on a plan B “– that was the strategy adopted by British / Kosovan Dua Lipa to succeed in the music industry. Her plan A proved her right: Dua has become the biggest breakout artist in the world. She is the #1 most streamed female artist on Spotify, scooped two BRIT Awards after being nominated in five categories and has just spent 8 weeks at #1 in the UK this summer with her hit ‘One Kiss’ – the most weeks for a female artist this century.

Born in London to Albanian parents from Kosovo, Dua attended the Sylvia Young Theatre School – a school of performing arts -until she was 11, when she and her family moved back to Kosovo. Encouraged by her teacher, Dua convinced her parents to let her move back to London when she was 15 to follow her aspirations and dreams to become a singer and songwriter. She recorded songs and covers, posted them on social media, where she was discovered by Lana Del Rey’s management team, who instantly recognised her talent and signed her.

Once signed, Dua wrote and recorded her debut album. Her debut single, “New Love,” was followed up with the soulful “Be the One” that reached the Top 10 in a dozen European territories. Longlisted for the prestigious BBC Sound of 2016, Dua Lipa released “Hotter Than Hell” and “Blow Your Mind (Mwah)” in 2016, hitting Top 20 in the UK, and climbed into Billboard’s Top 25 in the US respectively. In 2017, she earned the distinction of having three simultaneously charting singles in the UK Top 15 with “Be the One,” “Scared to Be Lonely” with Martin Garrix, and “No Lie” with Sean Paul. Later on, Lipa scored her first UK No.1 single “New Rules” which also went on to become #1 in several other European countries and broke the record in the US for Billboard’s longest run on the Pop Songs Chart at 42 weeks, spending 5 weeks at #1 on the Top 40 Chart.


After a year of #1 hit singles, sold out shows and record breaking streaming figures, Dua Lipa is the hottest new global artist. The video for her smash hit single “`New Rules” is now sitting at over 1.3 billion views on YouTube, she recently performed to 85 million people at the UEFA Champion League Football final and has sold over 2.8 million albums and 32 million singles worldwide. Her husky, charismatic voice is not the only thing that sets her apart, she also has tenacity, strength of character and pure ambition.

Words: Alissa Selge
getty images/Kirstin Sinclair/Film Magic, Info: Portrait 2013
getty images/Kevin Winter Info: Billboard Awards Show, Las Vegas 2018
getty images/Ian MacNicol Info: Champions League Finale Real Madrid vs. Liverpool Mai 2016 Ukraine Kiev


28 Victoria Link, Route 21 Corporate Park, Nellmapius Drive,
Irene X30, Centurion, Tshwane, Gauteng,
South Africa

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