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ABOUT JAGUAR

OUR VALUES

"The passion and commitment of our people is a key driving force to our success."

DR. RALF SPETH CEO, Jaguar Land Rover
Integrity

We believe that business should be done in a fair, honest and transparent way. Everything we do must stand the test of public scrutiny.


Understanding

Respect, compassion and humanity: we care about our customers and colleagues all over the world.


Excellence

‘Good enough’ is never good enough. We aim for the highest standards possible in the way we work and in the quality of our cars, products and services.


Unity

Success is a result of building strong, mutually beneficial relationships with our colleagues, partners and customers all over the world.


Responsibility

We are always responsible to the countries, communities and places we work. Our aim is to ensure everyone benefits from working with us.